Matthew Freud

Matthew Freud is head of Freud Communications, an international public relations firm in the United Kingdom. Matthew Freud founded Freud Communications in 1985. Adam Curtis in his documentary Century of the Self describes Matthew Freud as a star in the "new culture of public relations and marketing in politics, business and journalism" that rose in the Clinton-Blair years. In 2009 PRWeek called Freud "the most influential PR professional in the UK". Freud, his sister Emma and brother-in-law Richard Curtis, sit on the board of Trustees for Comic Relief. In May 2005, in partnership with Piers Morgan, he acquired ownership of the Press Gazette and the British Press Awards in a deal worth £1million. Several major newspapers boycotted the event citing an apparent conflict of interest as one of the reasons. According to the Sunday Times Rich List in 2020, Freud is worth an estimated £170 million, a decrease of £10m from the previous year.